Get your audience to tune into your brand

We’re living in a world where the best story wins

You could do everything right and still get missed

Everyone has the tools they need to create something “attention-grabbing.” And the truth is, your messaging could be clear as day and still not convert. So you have a choice: develop a big, bold narrative strategy or stay stuck trying to keep up with competition.

Stop changing what’s working and build a narrative people will choose

Hi! I’m Zach Meincke.

After 10 years working in television writers rooms on hit shows like Hawaii Five-0, Criminal Minds, and The Bridge, I know what it takes to create a long running narrative that builds a strong, loyal following.

I’ve used these methods with brands like First Onsite Property Restoration, Shatterbox, and Deitz and Lynch Capital, and after working diligently to make this accessible to you, I’m sharing some of my methods for free, below.

Book a free strategy call

  • “Zach is a natural strategist with an innate ability to identify growth opportunities. We’ve worked together for a long time, and some of the best epiphanies our business has come to are a direct result of our partnership.”

    Adrian Fulle - CEO of Good Salt Life

  • “Zach very quickly understood what we were doing. He asked the right questions and listened closely. And then he helped us see how we could tell our story in a better and more effective way to the audiences we were persuing.

    Dustin Baker - CEO of Shatterbox

  • "Zach is our strategic sounding board. He helped us clarify our brand and now we’re mapping out ads and lead gen. Total partner."

    Kathryn Lynch - Financial Advisor at Dietz and Linch Capital

what it’s like to work together

We start by learning about you and your company.

  • 1:1 founder chat

  • Additional stakeholder conversations

  • Audit of existing content

We unearth the narrative that brings clarity to what you're developing and why it matters.

Discovery

I build a strong, strategic foundation that supports your true story. This is:

  • Who you are

  • The customers you serve

  • What you believe and value

  • What makes you stand out in a crowded market

A clear story that serves everyone internally while attracting investors and customers.

STRATEGy

Plan

I help you translate the above into clear, actionable communication for internal teams and external audiences.

  • Go-To-Market Messaging

  • Founder decks

  • Team comms

  • Early-stage content strategies

Packages I OFFER

  • 1 week
    $2.5K – $4.5K

    For founders who are:

    • Pre-launch, pre-fundraise, or pre-hiring

    • Feeling stuck, foggy, or misaligned internally

    • Tired of repeating a half-baked pitch

    You get:

    • Founder interview & narrative intake

    • Strategic positioning + value prop clarity

    • 10-slide internal “clarity deck”

    • One-liner, elevator pitch, and founder story

    • Optional team alignment summary


    You’ll finally have the words for your deck, your team, and your brain.

  • 3–4 weeks – Your story as strategy
    $7K – $12K

    For teams who are:

    • Scaling beyond the founder’s voice

    • Struggling with scattered messaging

    • Hiring, fundraising, or entering GTM

    You get:

    • Full founder sprint output

    • Messaging architecture + brand pillars

    • Internal story for hiring/onboarding

    • External messaging map (site, deck, content)

    • Strategic doc or Notion-based system


    Your whole team, not just the founder, can speak the same smart, sharp story.

  • 6–8 weeks
    $12K – $20K

    For startups who are:

    • Prepping for launch, Series A, or serious GTM

    • Creatively strong but strategically unclear

    • Ready to lead with narrative across channels

    You get:

    • All Narrative System deliverables

    • Strategic comms plan + editorial calendar

    • Creative signal playbook (site, pitch, socials)

    • Founder's personal POV + thought leadership map

    • Ongoing review or coaching as needed


    Your narrative scales. The market hears one clear, consistent voice, and it’s yours.

  • We’ll rebuild your deck with your new strategies in place.

  • Make hiring great candidates easier with clear language that you can use to attract and onboard top talent quickly.

  • 4 Sessions - 2K

    Empower a team member to execute communications and effectively tell your story.

  • Strategic Storytelling Support - 2.5-5k/month

    Retain my services on a fractional basis.

Build Your Strategy