Get your audience to tune into your brand

Common issues slowing you down?

vendors
DON’T get your business

IN-HOUSE TEAMS aren’t aligned

Unclear on
Go-to-market

Visitors won’t convert

It’s time to Build a strategy so you can lead with a clear plan

Hi! I’m Zach Meincke.

For over 15 years, I’ve helped busy executives transform their big ideas into strategies that define a path to success. If you’re struggling to connect the dots, I want to help you position your story to your advantage. Our work will help you:

  • Align your teams under a common mission

  • Empower sales with language they can own

  • Attract investors and talent

  • Bring a confident green light to your Go-To-Market plan

If you’re ready for a fresh perspective, let’s talk.

  • “Zach is a natural strategist with an innate ability to identify growth opportunities. We’ve worked together for a long time, and some of the best epiphanies our business has come to are a direct result of our partnership.”

    Adrian Fulle - CEO of Good Salt Life

  • “Zach very quickly understood what we were doing. He asked the right questions and listened closely. And then he helped us see how we could tell our story in a better and more effective way to the audiences we were persuing.

    Dustin Baker - CEO of Shatterbox

  • "Zach is our strategic sounding board. He helped us clarify our brand and now we’re mapping out ads and lead gen. Total partner."

    Kathryn Lynch - Financial Advisor at Dietz and Linch Capital

what it’s like to work together

We start by learning about you and your company.

  • 1:1 founder chat

  • Additional stakeholder conversations

  • Audit of existing content

We unearth the narrative that brings clarity to what you're developing and why it matters.

Discovery

I build a strong, strategic foundation that supports your true story. This is:

  • Who you are

  • The customers you serve

  • What you believe and value

  • What makes you stand out in a crowded market

A clear story that serves everyone internally while attracting investors and customers.

STRATEGy

Plan

I help you translate the above into clear, actionable communication for internal teams and external audiences.

  • Go-To-Market Messaging

  • Founder decks

  • Team comms

  • Early-stage content strategies

Packages I OFFER

  • 1 week
    $2.5K – $4.5K

    For founders who are:

    • Pre-launch, pre-fundraise, or pre-hiring

    • Feeling stuck, foggy, or misaligned internally

    • Tired of repeating a half-baked pitch

    You get:

    • Founder interview & narrative intake

    • Strategic positioning + value prop clarity

    • 10-slide internal “clarity deck”

    • One-liner, elevator pitch, and founder story

    • Optional team alignment summary


    You’ll finally have the words for your deck, your team, and your brain.

  • 3–4 weeks – Your story as strategy
    $7K – $12K

    For teams who are:

    • Scaling beyond the founder’s voice

    • Struggling with scattered messaging

    • Hiring, fundraising, or entering GTM

    You get:

    • Full founder sprint output

    • Messaging architecture + brand pillars

    • Internal story for hiring/onboarding

    • External messaging map (site, deck, content)

    • Strategic doc or Notion-based system


    Your whole team, not just the founder, can speak the same smart, sharp story.

  • 6–8 weeks
    $12K – $20K

    For startups who are:

    • Prepping for launch, Series A, or serious GTM

    • Creatively strong but strategically unclear

    • Ready to lead with narrative across channels

    You get:

    • All Narrative System deliverables

    • Strategic comms plan + editorial calendar

    • Creative signal playbook (site, pitch, socials)

    • Founder's personal POV + thought leadership map

    • Ongoing review or coaching as needed


    Your narrative scales. The market hears one clear, consistent voice, and it’s yours.

  • We’ll rebuild your deck with your new strategies in place.

  • Make hiring great candidates easier with clear language that you can use to attract and onboard top talent quickly.

  • 4 Sessions - 2K

    Empower a team member to execute communications and effectively tell your story.

  • Strategic Storytelling Support - 2.5-5k/month

    Retain my services on a fractional basis.