CASE StUDIES

Coming Soon:
Shatterbox Case StudY

It’s a matter of days before we post our case study on Shatterbox, a recruitment service that trains SBA talent on their one-of-a-kind learning platform. This company is making careers in an otherwise invisible industry possible. Working with them was fantastic. In the meantime, enjoy this short video of steam on a pond.

The custom team FOR SHATTERBOX

creative director

PROJECT MANAGER

STRATEGIST

COPYWRITER

our dude diligence

  • Assessment of existing messaging across social, website, and email content marketing

  • Access to information on client learning platform

  • 1 hour weekly check-in

  • Additional stakeholder conversations

what we built

  • Brand story

  • Brand mission

  • Values

  • Key differentiators

  • Voice and tone

  • Core message

  • Value propositions

  • Key messages

  • Potential taglines

  • Brand perspectives

brand story & voice guide

  • Persona specific journeys

  • Highlighted opportunities for engagement

  • Organized complex messaging

Customer Journey Map

  • Customer personas

  • Thematic pillars

  • Platform-specific examples

  • Three-month content calendar framework

Content Strategy

Asset impact

  • North Star for MARCOM

  • Employee alignment

  • Easier employee onboarding

  • Declutters mixed messaging

brand story & voice guide

  • Clear actions for every customer type

  • Defined content needs for each path

  • Improved customer experience

  • Promotes stakeholder alignment

Customer Journey Map

  • Diverse content to engage all audiences

  • A framework to keep things consistent

  • Opportunities for targeted ads

  • Content thought starters differentiated by platform and audience

Content Strategy

DEFINE YOUR CREATIVE ROAD MAP WITH US

Feeling unclear on your narrative? Don’t let customers miss out on your offering.

Connect with our team to declutter and refine your story and voice.